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This site has the following in the web page, "Modelli di scale unici al mondo brevettati, regolabili in altezza, pedata e rotazione durante la posa in opera." We noticed that the web page also stated " Sono adattabili ad ogni ambiente, in configurazioni rettilinee, a L oppure a U." It also stated " Il pregio dellacciaio e la naturalezza del faggio per scale di eccellenza in kit facili da montare. Scale facili da montare con gradini sagomati scala alla marinara di minimo ingombro. Le nostre scale in kit." The header had scale in kit as the highest ranking keyword. It was followed by scale in kit Parma, scale a giorno in kit, and scale a chiocciola in kit which isn't as ranked as highly as scale in kit. The next words the site uses is miniscale in kit. scale alla marinara in kit was also included and might not be understood by search engines.